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Exercise Set 3 — Role Challenges

4 min read

Source: course-original

Companion to Module 3. One real-ish scenario per role. Do the one for your role first; come back to the others if you want the stretch.

Governance note: all scenarios below use fictional / composite data. When you adapt these patterns to real work, re-read Module 7 first.

Challenge 3.1 — Customer Support

Scenario: A client emails at 4:45pm Friday:

“Hi — I noticed our monthly report is an hour late again. This is the third time this quarter. I’m paying premium for service and this is frustrating. Can we talk Monday about whether we should continue the contract?”

Your task:

  1. Draft a response to send tonight (before you leave for the weekend). The response should de-escalate without groveling, acknowledge the pattern, propose a concrete fix, and set up the Monday conversation.
  2. Separately, draft a Slack message to your manager summarizing the situation with suggested talking points for Monday.

Constraints:

  • Email: 120 words max, warm-but-firm tone, no groveling language (“so sorry”/“apologize for any inconvenience”)
  • Slack: 60 words max, factual, includes 3 suggested angles for Monday

Do both in one Claude chat (same conversation = shared context).

Challenge 3.2 — Web Design

Scenario: A client just approved a redesign of their “Meet the Doctor” page. Current page is dry and resume-style. Client is Westside Pediatric Dentistry, Dr. Maya Patel, 12 years of practice, specializes in kids with dental anxiety.

Your task:

  1. Write a content brief for the designer (400 words) covering goal, target emotional response, must-have sections, tone guidance, 3 do’s and 3 don’ts, word count.
  2. Write the actual page copy following your own brief — 5 sections, total ~600 words.
  3. Write 3 variations of the CTA headline at the bottom (“Ready to meet Dr. Patel?” but better).

All in one chat. Use a Project if you want (load a fake brand guide you create as knowledge).

Challenge 3.3 — SEO

Scenario: A client (Capital Dental, general dentist in Washington DC) asks you to expand their “Dental Implants” service page into a full content cluster.

Your task:

  1. Propose a keyword cluster: 1 primary (for the service page itself), 5 secondary (blog topics), 3 long-tail question keywords per secondary. Mark intent for each.
  2. Pick one of the secondary blog topics and write a full content outline (H2s, word counts, internal link suggestions, meta description, title variants).
  3. Write 5 FAQ Q&A pairs for the service page (schema-ready, 30-60 words each, compliance-conscious).

Constraint: don’t invent search volumes. Mark every keyword with your best guess at intent only.

Challenge 3.4 — Paid Ads

Scenario: A client (Greenfield Dental, cosmetic-focused practice in suburban Chicago) wants to test paid ads for their new teeth whitening service. Budget: 75K+.

Your task:

  1. Write 15 Google RSA headlines (30 char max each, mixed angles — benefit, location, curiosity, trust). Count characters after each.
  2. Write 5 Meta primary text variations (90-125 words each), each testing a different angle (problem-awareness, aspiration, social proof, urgency, curiosity). Include a 1-line hypothesis after each.
  3. Propose 3 A/B test hypotheses for the landing page (in “If we change X, Y will happen, because Z” format). Rank by expected impact × effort.

All in the same chat — Claude should carry the client context through.

Challenge 3.5 — Content Marketing

Scenario: Quarter planning. Client is Bloom Orthodontics, a 3-location practice across Michigan that just launched adult Invisalign after being historically kids-and-teens focused. They want blog content that positions them credibly to adults.

Your task:

  1. Propose 12 blog post ideas for the quarter (title, keyword, reader segment, which service it supports, impact rating 1-5).
  2. Pick the top-ranked idea and write a full outline (H2s, word count, internal links, 3 title variants, meta description, CTA).
  3. Pick one of the other 11 and repurpose-plan it: if this becomes a post, what’s the Instagram carousel version, the LinkedIn post, and 3 tweet angles?

Challenge yourself: do all three in one chat (and keep the context coherent across each).

After You Finish

Reflection:

  1. For the challenge you did first, what was Claude good at? Where did you have to do the most editing?
  2. Which of your outputs would you be comfortable sending to a real client with minor edits?
  3. Which prompt would you save to your personal prompt library?

Put that saved prompt somewhere. This is the single most valuable thing you take out of the course.

Done?

Revisit any of the other challenges as stretch work. Then head to Module 4 if you haven’t already.

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