Source: course-original

Companion to Module 1. Pure muscle memory — do these in a fresh claude.ai chat. 15 minutes.

Exercise 1 — The Greeting

Send Claude exactly this:

Hi. Tell me in 2 sentences what you’re good at.

Read the answer. Notice how Claude introduces its capabilities. This is your first calibration — what it claims vs. what you’ll actually find.

Exercise 2 — A Real Task

Send:

Write a 1-paragraph intro for a dental practice blog post about teeth whitening. The practice is family-friendly, located in Austin, TX, and targets adults 25-50. Warm and conversational tone.

Read the output. On a scale of 1–10, how usable is it? Where would you edit?

Exercise 3 — The Follow-Up

Without starting a new chat, send:

Make the tone a little more playful. Keep the same info.

Notice that Claude remembered the context (family-friendly practice, Austin, teeth whitening, 25-50 audience). You didn’t re-paste any of it. That’s a conversation.

Exercise 4 — The Reset Test

Click New chat. Send:

What were we just talking about?

Claude should have no idea. This proves the rule: context lives inside a single chat. New chat = new context.

Exercise 5 — Your Actual Work

Think of something you did yesterday or today for work that involved writing. It could be:

  • An email you sent
  • A social post
  • A bit of web copy
  • A document outline

Open a new chat. Describe the task to Claude and ask it to draft a version. Compare Claude’s draft to what you produced (or would have produced) unaided.

Reflection questions (write down your answers somewhere):

  1. Was Claude’s version better, worse, or a useful second opinion?
  2. What would you change about it?
  3. What was missing from your prompt that, if included, would have made the output closer to what you’d actually use?

Question 3 is the most important. That’s the prompt-improvement loop.

Exercise 6 — The “Explain Like I’m 10” Test

Pick something you work with daily that’s technical (SEO, ad bidding, design systems, anything). Ask Claude:

Explain [TOPIC] like I’m 10.

Then:

Now explain it like I’m a skeptical CMO.

Same topic, two audiences. Notice how the explanations shift. This is one of Claude’s most underrated skills — register and audience adaptation.

Done?

Move on to Module 2.